“Boarding Lounge”, a new brand focusing on international air travelers, also came into being in 2012. The Diplomatic House moved from Brussels to the headquarters in Antwerp. In 2012 we celebrated our 30th anniversary with a grand opening of a new and luxurious 1600m² concept store in Antwerp. Following successful growth, two brands were created in 2007: “Sunny” for the maritime services and “The Diplomatic House” for the diplomatic corps, with a physical Diplomatic House in Brussels.
By 1999, the company had changed its name to Sunny Europe and moved to the present location in the port of Antwerp. Sunny Europe was established in the center of Antwerp in 1982 as Sunny Radio.
